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Empowering the community of Hispanic/Latino advisors

When we rise, we rise together

Inroads by the Hispanic/Latino community into the business sector—including small business, entrepreneurship, and technology—are exploding. And yet Hispanic/Latinos are markedly underrepresented in the advisor ranks of the financial industry. We aim to change that, beginning with an enterprise-level commitment to cultural engagement, executive recruitment, and business development, and moving to actively bolster our corps of advisors to shrink the gap between the customer community and the financial professionals who serve them. We invite you to join us and help us to build something of which we can all be proud.

"Everything I do is meant to serve our clients, our colleagues, and our community. We want to build a better on-ramp to becoming a wealth customer, find and promote talent through executive leadership programs, and show up for the community at large in a more inclusive and intentional way."

Patty Juarez
Head of Hispanic/Latino Affairs

Hear from our team

Some of our own Hispanic/Latino leaders weigh in on reaching their goals with Wells Fargo Advisors while building community through cultural engagement and deep resources.

See what they have to say >

Your business path is up to you

Choice. Whether in the business model you follow, the opportunities you take advantage of, or the capabilities you utilize, you'll have the options you need to help you grow your business and take your career from where it is to where you want it to be.
Advisor programs & resources
From programs in business development, coaching, and leadership to annual summits, regional events, and teaming with like-minded advisors for joint business opportunities, you can pick and choose the resources that will help you make the most of your chosen path.
Explore your resources
Business model options
When it comes to your professional journey — wherever and whenever on that path you happen to be — there's no better option than to have lots of options. From bank branch advisors to independent business owners, you choose the channel that works best for you.
Pick your path

Hosting you at upcoming events

From due diligence meetings on getting started with Wells Fargo Advisors to discussions on business development strategies and community building to help advance your practice, insights abound across our event calendar.

See our upcoming events >

Join us

Learn more about our culture of support, coaching for growth, practice options, compensation, and how we can help further your practice through technology, marketing, succession, and more at one of our due diligence meetings. Both in-person and virtual options are available.
Get started
Our team
Meet the team and hear from advisors and leadership on what it's like to grow your practice with Wells Fargo.
See what they have to say
Programs & resources
We offer a wealth of resources to help grow your business. Check them all out here.
Explore your resources
Events & news
Stay up to date on upcoming events and see who's making headlines in the news.
See our upcoming events
Business model options
We believe one of the best ways to expand your practice is your way. Explore all your options here.
Pick your path